This Korean-Beauty-Inspired Makeup Line at Walmart Is Such an Awesome Deal
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Sorry if we're late to the party, but Kokie Professionals may just be the coolest Korean-beauty-inspired makeup line available at Walmart. The line launched in 2015 out of Maryland, and though it's technically an American brand, it draws inspiration from K-beauty trends. In fact, the name Kokie derives from the Korean word for elephant, and the animal represents power, wisdom, strength, and loyalty.
In the range, you'll find cushion compacts, color-correcting powders, lip color powders, and brow tints. It also has a makeup artist feel — similar to Make Up For Ever or MAC — with setting sprays and HD powders, as well as sleek black-and-white packaging. Expect useful palettes for contouring and strobing, as well.
Keep reading to see some of our favorite affordable finds from Kokie!
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Kokie Professional Strobing Palette
For half the price of an Anastasia Beverly Hills Glow Kit, you can nab the Kokie Professional Strobing Palette ($12). It features four highlighting powders with a sheer finish. Mix them to create strobe with definition or just spotlight with one shade.
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Kokie Professional Lip Poudre Liquid Powder Matte Waterproof Lip Gloss
This year is all about the comfort of matte liquid lipstick, and the Kokie Professional Lip Poudre Liquid Powder Matte Waterproof Lip Gloss ($8) falls into that category. The eight-shade range is described as a "weightless liquid lip gloss" with a matte finish. It's also water-and-smudge proof, so you can rock it at the pool or on a date.
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Face Kokie Professional Liquid Cushion Foundation
The easiest travel face coverage is a cushion one, such as the Kokie Professional Liquid Cushion Foundation ($16). You can toss the compact in your bag and touch-up anywhere, anytime — no mess involved. The formula with give you that dewy look when patted onto your skin with the sponge. There are five shades that work for most light and deeper medium complexions.
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Kokie Professional Lip Primer
Before you apply your liquid matte lipstick (or any lip product), prep with the Kokie Professional Lip Primer ($7). Think of this as skin care for your pucker as it smooths out lips and makes the color stay on longer while preventing any bleeding or feathering.
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Kokie Professional Cream Contour Palette
If you couldn't score the KKW Beauty contour kits in time, but you still crave that Kardashian chisel, then try the Kokie Professional Cream Contour Palette ($12). There are three palettes that range from deep/dark to light/medium and universal, and each includes the shades you need to sculpt, highlight, and subtly color-correct. The creamy formulas are easy to blend with your fingers, a foundation brush, or a beauty sponge.
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Kokie Professional Nail Polish in Euphoria
While there are tons of lacquer colors to choose from, ranging from neutrals to jewel tones, the Kokie Professional Nail Polish in Euphoria ($5) is our favorite. The oil-slick shade reminds us of an oily sticker from the '90s. It's also formaldehyde-free!
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Kokie Professional Color Correct Finishing Setting Powder
Deal with complexion discoloration like redness by using the Kokie Professional Color Correct Finishing Setting Powder ($9) in green or brighten up sallowness with the yellow version. These microfine powders help neutralize your skin tone while offering a matte finish.
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Kokie Professional Lip Poudre Lipstick Palette
The newest lip formulas coming out of Southeast Asia are powdery. The Kokie Professional Lip Poudre Lipstick Palette ($10) allows you to try out the trend with multiple shades for about the price of a lunch salad in NYC. The palette is offered in six iterations that range from cool nudes to corals and the red (pictured) featuring a unique cream-to-powder texture. The water-resistant matte formula applies like a cream but dries down to have a velvet-like, feathery feel. Try mixing hues to create that ombré Instagram look.
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