10 Genius Beauty Products From Ulta That Are Truly Worth the Hype

The Product: Too Faced Sweetheart Perfect Flush Blush ($30)

Why People Love It: There are three different shades in each blush, so you can customize how much you use to create your perfect color. The shimmer makes it seem like a highlighter and blush all in one product. "I LOVE this blush!" a customer said. "I use it almost every day, and it looks so beautiful on the skin. It is easy to apply and [you can] build it up if you want more color. There are little sparkles in it that create a natural glow on the skin. Every morning I find myself reaching for this product."