10 Genius Beauty Products From Ulta That Are Truly Worth the Hype

The Product: Too Faced Better Than Sex Mascara ($23)

Why People Love It: For thicker, longer lashes that almost look like falsies, this is the mascara to try. Bloggers and makeup artists are utterly mesmerized by the dramatic results. "I had an event and the girl that was supposed to put my eyelashes canceled . . . my roommate told me to try this brand and I loved the outcome, no more fake lashes for me!" a pleased reviewer said.