Smash the Patriarchy With This Planned Parenthood Supporting Lipstick

If the past election has reinvigorated your passion for social justice, this is your beauty brand. Lipstick Lobby is a movement to promote change, progress, and equality through wearing bold lipstick.

There's something undoubtedly feminist about wearing a bold lip color. It's a statement to the world that says you won't be ignored, you're unafraid to stand out, and in charge of your own appearance.

Although the Woman's March has passed, the need for social justice has not. The Trump administration threatens healthcare rights and women's freedom on what seems like a daily basis, which is why this lipstick movement is so important. When you buy this hot pink lippie, 100 percent of the net profits will go to supporting Planned Parenthood.

Planned Parenthood provides vital healthcare to 2.5 million women and men in the United States. Appealing the Affordable Care Act means millions of people will lose their medical care, and Planned Parenthood will lose all federal funding.

If you're wondering about the quality of the lipstick itself, it's pretty amazing. The formula is incredibly creamy and pigmented, and the matte hue will show up on every skin tone. This was done purposely, because women come in every shade, and feminism isn't one-color-fits-all. The hue, called Kiss My Pink, is a hot pink that all your friends will ask about. That's your cue to spread the word so we can all help support women's right to accessible and affordable health care.

In the spirit of keeping this product as socially conscious and as positive as possible, it's also vegan, cruelty-free, paraben free, and made in the USA.

The Lipstick Lobby also created an awesome campaign featuring influencers and models shot by fashion photographer Kate Powers and beauty direction by makeup artist Fiona Stiles. The photo series includes "lip statements" that features powerful words on the model's lips.

Read on to see this awesome lipstick on a variety of skin tones, and then head to an Opening Ceremony store or Lipstick Lobby's website to purchase Kiss My Pink ($19).