These Are the 28 Hottest New Beauty Launches For August

"I'm 22 years old and (regrettably!) not great with preventative antiaging skincare. Luckily, Algenist Genius Liquid Collagen ($115) makes fighting wrinkles downright luxurious. The name is certainly apt; I'm pretty sure this collagen is smarter than I am. Its speedy, microfluidic technology delivers results quickly (just 10 days to be exact), and it's plant, not critter, based, so even vegans can join the fun. This opulent product even makes me, the penultimate lazy girl, look forward to washing my face. Future me is thankful!" — Alaina Demopoulos, editorial assistant, Beauty