These Are the 28 Hottest New Beauty Launches For August

"NYC's pollution is notoriously tough on hair, and it seems to get worse during the Summer's oppressive heat. While I'm somewhat over the charcoal craze, don't try to pry this Franck Provost Deep Clean & Vitality Pure D-Tox Shampoo ($10) out of my hands. It's the perfect detoxing formula that makes my hair feel soft, lightweight, and truly clean. It's turned me into that roommate who hides her shampoo from everyone else!" — AD