These Are the 28 Hottest New Beauty Launches For August

"I joke that MAC Cosmetics' Basic B•tch palette is my namesake palette. I love Uggs, Starbucks, and puppies, so I'm basically the poster child, right? (I do hate pumpkin spice lattes, though — my redeeming quality.) In addition to the BB palette, MAC launched four others, including the Mischief Minx palette ($40). I appreciate the warm peachy tones of this palette and absolutely love the leopard-print cover." — KJ