PS: How do you stay relevant?
HK: You have to consistently push, so we're always looking for ways to innovate and introduce things in a different way. I feel like I drive my team crazy. That I know I do for sure, and we do really weird things. For instance, and I hope I'm allowed to say this, but we're releasing a primer at the same time as our foundation and, you know, I get inspired in weird ways.
I featured Vagisil on my vlog last year as one of the weird primers you could use and loved the Vagisil so much that I ended up creating a primer based on the dimethicone that is in Vagisil. And it's amazing. We have a strange approach to beauty in that we view it as limitless. We do weird, somewhat traditional products with an outside-of-the-box-approach. It's fun. It's a little hack-oriented.
