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PS: There are 30 shades in your foundation line. What went into naming all of them?
HK: We named them all after desserts. We thought, "You know, everyone's skin kind of looks like dessert. We should name them all after dessert." I love it. I think it's so cute, and it's a great way to think of skin — as being yummy. They're all named after really yummy flavors.