Dubai's Hottest Vegan Makeup Line Just Launched in the US — Here's What to Buy!

"There is a big difference in what is considered 'matte' lipstick here in the US and matte lipstick in South Asia/Middle East. In that part of the world, anything calling itself a matte lipstick must have zero shine and full, bold color coverage (similar to matte liquid lipsticks).

This is our first truly matte lipstick, under development for three years, designed for buttery, hydrating, megamatte color payoff. The secret is in the blend of butters in this formula that make it deliciously comfortable to wear. It's a great alternative if you’re not comfortable with liquid lipstick without compromising on color payoff."

Luscious Cosmetics Heartbreaker Creamy Matte Lipstick ($14)