Claim to Fame: The 100 percent titanium ISA Professional Straightening Brush ($119, originally $299) transfers heat faster and more evenly than traditional metal plates.
Why It Works: Yes, it's pricier than the rest, but I must admit, there is a noticeable difference in smooth-ability, which you pick up on after just one brushstroke. The digital temperature control allows you to adjust the heat based on your hair type, and although admittedly I cranked it to the highest possible 450 degrees, I can't say I regret it.
This brush combed through my hair with ease, smoothing every last curl with a single pass. Five minutes later, my slept-on natural messy waves were transformed into soft, silky straightness with salon-worthy shine and unexpected bounce. If you're the forgetful type, the 30-minute auto shut-off is a nice feature too.
