NYX's New Matte Lipstick Collection Is Gorgeous, but What It Represents Is Even Better

PS: Your lips always look amazing on Instagram — what are some tips and tricks you have for applying lipstick?

AM: One of my biggest tips for prepping my lips for the perfect pout is exfoliating. Our lips can get so dry, especially if you're someone that wears lipstick daily. It's important to get rid of any dead skin on the lips! I always follow up with an intense hydrating lip conditioner to deposit moisture back to my lips. A combination of these two things will give you a baby soft, plump, and juicy lips, and will make your lipstick application so much better and smoother!