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Beauty brands spend a lot of money sponsoring fashion shows. They are usually the machines behind the makeup artists and provide the beauty products that are used during the shows. This isn’t the usual "bring your whole kit and use a bunch of your favorite things" kind of gig. It’s important to remain loyal to the brand sponsor, and stick to the products that have been selected for you. I’ve seen relationships go sour due to makeup artists bringing other products to set. A makeup artist’s station will most likely get photographed by media, and if a beauty brand is sponsoring a show (and cutting the checks), it’s not in anyone’s best interest to bring another brand! (unless directed).