25 September Beauty Launches We Already Love — and You Should, Too!

I love Urban Decay because its cheeky and bold. UD's new mascara launch, Troublemaker ($24), sounds relatively innocent until you read the description of it. It's "super fat, super long" and, according to the brand, "sex proof." (Which I haven't personally witnessed, just FYI.) It includes rubber bristles, which I find are always best for separating the lashes, and the little hooks on the ends help to lift and curl. The tube is incentive enough to buy — you'll love the oil-slick finish. — KJ