25 September Beauty Launches We Already Love — and You Should, Too!

September is basically Jan. 1 for beauty-lovers. We use the new "school year" as a time to reset, dye our blond locks back to brunette, book facials to rejuvenate our sun-kissed skin, and buy lots of swag! Here, our editorial team has combed through the hottest Fall launches to pick out the heroes. We've already been loving and using them, and we hope you do, too. Read on!

Dr. Barbara Sturm Anti-Aging Body Cream

Dr. Barbara Sturm Anti-Aging Body Cream

Yes, the Dr. Barbara Sturm Anti-Aging Body Cream ($105) is a total splurge, and you need it. It has a decadent creamy texture and sweet-milky scent. It's infused with white almond and elderberry blossom, shea butter, olive oil, and vitamin C to make skin tighter and brighter, and protect it against free radicals. — Lauren Levinson, senior beauty editor

Anine Bing Savage Rose Perfume Oil

Anine Bing Savage Rose Perfume Oil

The epitome of the cool LA girl is Anine Bing. The Scandinavian designer launched her line in 2012, featuring staple pieces like gorgeous leather jackets and perfectly worn jeans, marrying her love of edgy and feminine.

She recently launched her first fragrance, Savage Rose Perfume Oil ($69), which follows the same inspiration. Bulgarian rose mixed with luscious white rose are the top notes, but it isn't a powdery rose, meaning it doesn't make your smell like your grandmother. (If that's your thing, great! This is more of a fresh floral scent, though.) Other notes include black pepper and musk, the perfect juxtaposition of soft and strong. — Kirbie Johnson, host and senior trend producer

MAC Gently Off Wipes + Micellar Water

MAC Gently Off Wipes + Micellar Water

I love traditional micellar water as much as the next beauty junkie, but when those cotton pads run out (and I'm always too lazy to buy more), I end up skipping this crucial skincare step. Now, I won't have an excuse because MAC has packaged the miracle-working cleansing liquid into convenient wipes. MAC Gently Off Wipes + Micellar Water ($29, available Sept. 7 at maccosmetics.com) effectively get rid of all makeup — even waterproof! — and leave skin feeling squeaky clean and moisturized. Plus, isn't that millenial pink packaging just adorable? — Kristina Rodulfo, beauty editor

Sisley Instant Eclat

Sisley Instant Eclat

I'm going to go ahead and give a big, fat "oui oui," to this fancy French-girl Sisley Instant Eclat Primer ($90). I always sort of considered primer to be the foreplay that leads to putting on heavier makeup. Not any more. This silky cream preps skin while also providing a luminous sheen and boost of energy to my eternally tired face. I literally radiate when I wear this mix of pearlescent particles and kiwi extract. I find it to be enough of a light coverage to wear without foundation and pretend I'm Marion Cotillard walking beside the Seine (when in reality I'm just fighting my way through rush hour at Trader Joe's). — Alaina Demopoulos, beauty editorial assistant

Context White Charcoal Detox Mask

Context White Charcoal Detox Mask

Since this detoxifying mask ($45) landed on my desk, it's been my skincare go-to. Made with cruelty-free ingredients that draw out excess oils and dirt from my skin, the mask is fast-acting and softens my skin in mere minutes. — Brinton Parker, assistant trending editor

Stacked Skincare HA Hydrating Serum in Calming Champaca

Stacked Skincare HA Hydrating Serum in Calming Champaca

I had been looking for new ways to switch up my nighttime routine when I got a sample of Stacked Skincare's new addition, the HA Hydrating Serum in Calming Champaca ($130). The concentrated champaca oil quickly won me over with its relaxing (but not overwhelming) floral scent. This was also the perfect product to apply after my nightly shower because it helped moisturize my face without leaving me feeling oily.

I look forward to waking up each morning and seeing the noticeable improvements in my skin — an overall radiant glow with a healthy supple feel. — Victor Verdugo, associate social media strategist

Charlotte Tilbury Hollywood Contour Wand

Charlotte Tilbury Hollywood Contour Wand

I plan to keep my Summer glow going with this liquid bronzer. The Charlotte Tilbury Hollywood Contour Wand ($38) formula diffuses into skin and can be blended on the go with the sponge tip. Choose from two shade: fair/medium and medium/dark. — LL

Essie Nail Polish in Knee-High Life

Essie Nail Polish in Knee-High Life

I’ve been rocking bright red-orange tips all Summer long, but now it’s time to pull out my sweater-weather nail polish. Essie released its new Fall colors and I found my chilly weather favorite in Knee-High Life ($9, available September at essie.com), a cozy cranberry hue that makes my nails feel like they’re wrapped in a warm blanket. — Aimee Simeon, social media strategist

MAC Viva Glam Taraji P. Henson 2 LipGlass

MAC Viva Glam Taraji P. Henson 2 LipGlass

Remember when Joey said "selfless good deeds do not exist"? He might be right. I love supporting MAC Cosmetics and their Viva Glam products, but I also love that I get a keepsake product (and a gorgeous one at that) by giving back. Viva Glam products support the MAC Aids Fund, where 100 percent of the selling price help to fight HIV/AIDs. The ~*Kween*~ herself Taraji P. Henson is back as the face of the campaign with round two, and I've fallen in love with the lip glass ($17). It's a bronze with gold pearl and gives serious disco vibes. Both Viva Glam products will be available starting Sept. 7. — KJ

NYX Slip Tease Full Color Lip Oil in "Lowkey"

NYX Slip Tease Full Color Lip Oil in "Lowkey"

When I got a sampler of NYX's new Fall offerings, I was wary of anything called a "lip oil." But out of pure curiosity, I tried a mauve shade ($7) at the beginning of one work day, not expecting it to last through my coffee. Fast-forward to late that evening — multiple meals, a glass of wine, and a nap later — when I was raving about the formula on my Instagram story. I haven't been so impressed by a lipstick in a long time; the formula glides on like silk, then sets into a nondrying matte finish that stays put in a major way. And for $7? Consider me hooked for life. — BP

Jo Malone London English Oak & Hazelnut Cologne

Jo Malone London English Oak & Hazelnut Cologne

I'm an Autumn addict, but pumpkin spice is just a little too sweet for me. That's why I turn to this darker, hazelnut-scented perfume for my Fall fix. I like to describe this Jo Malone London English Oak & Hazelnut Cologne ($135) as the grown-up version of a spicy PSL. It's earthy, woodsy, and spicy — like the Lumbersexual lover we all hope to find just as cuffing season starts. — AD

Urban Decay Troublemaker Mascara

Urban Decay Troublemaker Mascara

I love Urban Decay because its cheeky and bold. UD's new mascara launch, Troublemaker ($24), sounds relatively innocent until you read the description of it. It's "super fat, super long" and, according to the brand, "sex proof." (Which I haven't personally witnessed, just FYI.) It includes rubber bristles, which I find are always best for separating the lashes, and the little hooks on the ends help to lift and curl. The tube is incentive enough to buy — you'll love the oil-slick finish. — KJ

Carol's Daughter Karité Coco Velvet Body Cream

Carol's Daughter Karité Coco Velvet Body Cream

As the Summer winds down, I find great pleasure in whipping out my thick, luxurious body butters to keep my skin velvety soft. My most recent obsession is the newest addition to Carol’s Daughter body lineup: the Karite Coco Velvet Body Cream ($12). It has nourishing ingredients like Karite (shea butter) and coconut oil, which is perfect for parched skin. It also smells superrich without being overpowering. — AS

Ariana Grande Moonlight

Ariana Grande Moonlight

How cute is this bottle? Moonlight ($59, available Sept. at Ulta.com), Ariana's fourth fragrance, already won me over with its holographic, lavender pom-pom packaging. Then, I got a whiff of its sexy scent and loved it even more. It contains notes of black currant, plum, amber, and vanilla, with hints of marshmallow (yes, marshmallow!) to give off an air of mystery. — KR

Lipstick Queen Nothing But the Nudes Lipstick in Nothing But the Truth

Lipstick Queen Nothing But the Nudes Lipstick in Nothing But the Truth

All of Lipstick Queen Nothing But the Nudes Lipsticks ($24) are gorgeous neutral shades, but Nothing But the Truth may be my favorite. It's not too pink, nor too brown. The butter formula feeling amazing on my lips and chic packaging seems like something Kim Kardashian might own. — LL

Lancôme Miel-En-Mousse Foaming Cleansing Makeup Remover with Acacia Honey

Lancôme Miel-En-Mousse Foaming Cleansing Makeup Remover with Acacia Honey

The Lancôme Miel-En-Mousse Foaming Cleansing Makeup Remover with Acacia Honey ($40) is honestly so much fun to apply. It smells and feels like honey! You apply the sticky formula to dry skin, massage it into your face, and then add water. It transforms into a frothy oil that helps makeup just slide off. My skin is left soft and clean. I am addicted to it! — LL

Benefit Foolproof Brow Powder

Benefit Foolproof Brow Powder

I was recently introduced to Benefit's newest Foolproof Brow Powder ($24, available Sept.1), which is great for those who prefer naturally filled-in eyebrows. The eyebrow-shaped pan features two different colors: a light shade for the the front of your brow and a darker hue for the tail. Instead of a traditional angled brush, it also comes with an innovative sponge-like applicator that blends and applies products simultaneously. The kit is truly foolproof, making natural, feathery brows easy for anyone no matter your skill level. — AS

Lash Aid Tweezers & Scissors Set

Lash Aid Tweezers & Scissors Set

Lash Aid, makers of my favorite Instagram influencer-level lashes, have a new set necessary for lovers of falsies like myself. The Tweezers & Scissors Set ($14) can be used to trim and custom-fit a set of strip lashes and apply them with utmost precision. I shape my own eyebrows, so I also use the duo for grooming them. Finally, as I've said before, anything baby pink is a winner in my book, and this is no exception. — KR

Deck of Scarlet Edition No. 04 Palette

Deck of Scarlet Edition No. 04 Palette

I've been traveling more frequently lately, which means I'm always on the lookout for an all-in-one makeup solution. Enter: Deck of Scarlet's face, eye, and lip palettes ($30), which are available as a bi-monthly subscription. The new Fall palette (Edition No. 04) has moody picks like a plum lipstick and burgundy shadow, and the mauve blush is quickly becoming my favorite. I love keeping this in my desk at work for a quick makeover before after-work social events, but it's also been great to just toss into my carry-on bag when I hit the road. — BP

NARS Velvet Matte Foundation Stick

NARS Velvet Matte Foundation Stick

My standard foundation routine requires that I put two pumps of it on my hand, blot a blender into it, and get to pouncing. What results is a leftover blotch of foundation all over my hand that doesn't exactly blend with my skin tone. NARS Velvet Matte Foundation Stick ($45) sold me on the fact that I can glide it onto my skin without making a mess. It comes in 20 shades and has a matte finish, but also feels supercreamy when applied. Plus, it comes with a built-in sponge in case you need to touch up on the go. — KJ

Lottie Stamp Liners

Lottie Stamp Liners

Look out Little Mix — these Lottie Stamp Liners ($10) have turned me into a British girl group diva, and I am coming for your fabulous throne. These dual-ended pens have heart and star stamps that I plop all over my cheeks to fake (gorgeously unrealistic) freckles. I've worn this look to just about every party I've been to in the past month, and I've made so many friends those nights, because after seeing my stamps, everyone wants to try for themselves. I'm still figuring out a way to wear this playful look to the office; until then, I can use this liner 9 to 5 because it also contains a precise, no-frills gel tip. — AD

Kat Von D Beauty Shade + Light Creme Contour Palette

Kat Von D Beauty Shade + Light Creme Contour Palette

One of Kat Von D's most iconic products, the Shade + Light Contour Palette, has made its debut as cream formula. Shade + Light Creme Contour Palette ($49) is full of pigment, and while it is creamy, it's not greasy and doesn't move throughout the day. I personally love that it includes warm, cool and neutral tones and that you can refill the palette with pans of your choosing. — KJ

Lush Ro's Argan Gourmet Soap

Lush Ro's Argan Gourmet Soap

I call this my "Brownie Soap" because it's squishy to the touch and smells like a raspberry mocha latte. But instead of eating this hand-harvested Lush Ro's Argan Gourmet Soap ($16), rub this squidgy bar all over your body — and I'm sure you'll feel the same softness it elicits in your mind, as well. This is happiness in brick form, and I'm so happy to say that the Berber women in Agadir, Morocco, who hand-make the argan oil found in this product are fairly compensated for their efforts. Dare I say it, I'll take a long, steamy shower with Ro's soap over a brownie any day. — AD

Jay Manuel Beauty Face Tuning Primer

Jay Manuel Beauty Face Tuning Primer

Flawless makeup requires a flawless base, and I’ve recently been obsessed with Jay Manuel Beauty’s new Face Tuning Primer ($30) to prep my skin. The new balm is infused with Diamond Dust to create a diffused, shine-free canvas for makeup without leaving your skin too matte. Your foundation will blend so seamlessly after using this primer, you’ll need #NoFilter. — AS

Frederic Fekkai One More Day Dry Shampoo

Frederic Fekkai One More Day Dry Shampoo

When you want to extend your good hair day for a day (or two) longer, the One More Day Dry Shampoo ($26) gives an instant refresh. This lightweight spray not only absorbs oil and adds texture, but has a clean, beachy scent that instanty transports me back to summer. — KR