Under-eye concealer was invented to trick the world into thinking that you are the only living woman in America that is well-rested. The under-eye concealer that seemed to work in your 20s won't help you in your 30s or 40s. Life takes a toll, you get less sleep, you are stressed-out and possibly you consume a bit of wine, and suddenly, you find that your under-eye area betrays you. Also, as fine lines start to develop, a dryer concealer that once worked will suddenly make you look like you have aged beyond your years.
If you apply your concealer in the morning and your dark circles are still visible, then this is a clue that you need a new product. There are amazing solutions out there, so shop around a bit and find one that works for you.
Laura Mercier's Secret Concealer ($27) is a creamy concealer that won't exacerbate lines.
