Foundation: Nudes Liquid Pigment ($18)
Total shades: 33
This buzzy new vegan and cruelty-free brand created these pigments to be worn as foundation, concealer, or even mixed with a moisturizer for a DIY BB cream. What's more, instead of only offering the "token" couple of dark shades, the brand created 16 deep-toned ones. It also sells $10 sampler packs with eight shades so you can truly find your match — and they're quickly selling out.