16 Makeup Brands That Will Make You Say, "YES! They Have My Foundation Shade”

Foundation: Natural Finish Foundation ($40)
Total shades: 40

Beyond offering a ton of colors — which says it all, really — Cover FX recently launched its "nude is not beige" campaign. It's meant to start a conversation around the beauty industry's use of the word "nude," which is supposed to mean "flesh-toned" but which is often biased toward fair to medium skin. Clearly, the brand is prioritizing customers of all backgrounds.