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"What I love about is the amount of product that you get on the wand when you lift it out. I can't stand it when you go to use the mascara, and by the time you actually get the wand out, there's no product on it. So it was about making sure there was a lot of product with lots of fibers that really [help you to] get a dramatic look. It's a really great shape, because you can really get right into the eyelash. Also, if you hold it in a vertical position, you can actually paint the individual lashes underneath for a very dramatic, spider-y, youthful look."