These Are the Hottest Beauty Products Launching in October, According to Editors

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If you're not celebrating Halloween this year, you can still go HAM with your beauty style in October. As the season gets cozier, we're ready to swap light creams for more nourishing ones, revisit our hot tools (because thank God the humidity is gone!), and try out bolder makeup looks. Here, we are sharing our favorite new product launches for October to help you achieve all of this and more. Read on for newbies from Tom Ford, Chanel, SK-II, NYX, and more!

Fresh FreshFace Instant Glow Luminizer in Sunset

Fresh FreshFace Instant Glow Luminizer in Sunset

"The Fresh FreshFace Instant Glow Luminizer in Sunset ($38) is basically like mood lighting for your face. The original version of this primer, moisturizer, subtle highlighter hybrid has a sheer, silvery cast. This new iteration features a gorgeous rose-gold sheen. It's exactly what you need when you can't even (i.e., too many skinny margs at happy hour the night before) to instantly brighten and warm up skin. That said, it feels cooling to the touch with a soothing cucumber scent. I use it under foundation, alone (it's a good one to put on before getting into bed with your SO), and as a spot highlighter." — Lauren Levinson, senior editor, Beauty

NYX Professional Makeup Liquid Suede Metallic Cream Lipstick

NYX Professional Makeup Liquid Suede Metallic Cream Lipstick

"When I saw this NYX Professional Makeup Liquid Suede Metallic Cream Lipstick ($5, originally $7) on my coworker, I knew I would have to go out and buy it myself. The shade 'Biker Babe' is a metallic burgundy that will undoubtedly become my signature color for Fall." — Macy Cate Williams, assistant editor, Shopping

Gabrielle Chanel Eau de Parfum

Gabrielle Chanel Eau de Parfum

"My dad got me my first bottle of Chanel perfume — Chance — for my 14th birthday, and I've been smitten for over a decade. I've fluctuated between classic Chance and Chance Eau Tendre, depending on the season, occasion, and day, but have always had those bottles in my arsenal. It's been my signature scent for forever! No perfume since has changed my mind or captured me in the way that Chance has. However, I was just in Paris with my mom on a girls' trip, and we had to go to the Rue Cambon store. I smelled the new Gabrielle Chanel Eau de Parfum ($135) there and *instantly* fell completely head over heels — it had to be mine. I honestly wish I could bathe in this stuff. It has the same gorgeous jasmine notes as my favorite go-to fragrance, but it's slightly more floral (and still very sultry, IMO). It's so fabulous and will forever remind me of my first visit with my mom to the original Maison de Chanel." — Dominique Astorino, assistant editor, Fitness

RMS "Wild With Desire" Lipstick

RMS "Wild With Desire" Lipstick

"RMS is hands down my favorite organic makeup brand. I've long been a fan of the brand's Lip Shine, a sheer-colored balm, so I was stoked to hear about the Wild With Desire collection, its first-ever full-coverage lipstick ($28; available Oct. 24). There are 10 shades total, ranging from neutral to red, but I've got my eye on 'Jezebel,' a deep berry perfect for Fall. Plus, the ingredients include castor oil, beeswax, and kaolin, so your lips are getting nourished at the same time." — Kristina Rodulfo, editor, Beauty

Glossier Body Hero Set

Glossier Body Hero Set

"I'm obsessed with the campaign for Glossier's Body Hero ($35 for the set). It's empowering to see so many types of women showcased, when typically these types of campaigns go to women with the 'perfect body.' I also love the scent of these products. It reminds me of my favorite perfume, Neroli Portofino, and the pearlescent finish the lotion provides will have people dying to know what you use." — Kirbie Johnson; host, senior trend producer, and reporter; Beauty

Christian Dior Double Rouge

Christian Dior Double Rouge

"This season, I'm looking for a new unique shade to add to my collection. The two shades in this Christian Dior Double Rouge ($35) work in harmony to create the perfect shade for your lips." — Krista Jones, assistant editor, Shopping

Charmed Aroma Charcoal Bath Bomb

Charmed Aroma Charcoal Bath Bomb

"I couldn't wait to try the Charmed Aroma Charcoal Bath Bomb ($16), which promised to turn my bath into a dark, spooky, Halloween-inspired lagoon. When I dropped the activated charcoal and tea tree oil bomb into the water, it transformed the water into a murky deep purple with a hot-pink swirl. Although it looked like a witch's brew, it smelled pleasantly of floral and vanilla, making it easy to enjoy my soak. When the bomb finally stopped fizzing, I popped open the pink plastic container to reveal my black, gold-plated ring, which could have been worth up to $5,000." — Sarah Siegel, editorial assistant, Shopping and Products

Surratt Beauty Les Lumières Lip Lustre

Surratt Beauty Les Lumières Lip Lustre

"I know what you're thinking: 'Ugh, POPSUGAR — the 2000s lip gloss era died for a reason!' But hear me out. I was also a gloss hater. When I think of the stuff, my mind instantly goes to sticky, uncomfortable places. However, Surratt Beauty Les Lumières Lip Lustre in 'Je Ne Sais Quoi' ($32) will forever change your opinion of gloss. As the song goes, it's truly poppin'. Lil Mama would so approve of this frosty-blue shade. You could totally wear it on its own for an ice princess look. I prefer to layer it on over matte red lipstick when I've noticed the color has started to fade by midday. The mostly translucent formula instantly brightens up my look and provides a supple, not sticky look." — Alaina Demopoulos, editorial assistant, beauty

SK-II Ultimate Revival Eye Cream

SK-II Ultimate Revival Eye Cream

"There are a bunch of fancy patent formulas in the SK-II LXP Ultimate Revival Eye Cream ($195) . . . which I could go into, but you know it's amazing. This is SK-II, people! And if it's good enough for Cate Blanchett, then sign me up. The cream — housed in a gorgeous gold jar — feels light and cool to the touch. It instantly made my tired eyes feel and look better. And since it's so nourishing, it blends right in, so you can put makeup on top of it." — LL

Philosophy Autumn Favorites Shower Gel Trio

Philosophy Autumn Favorites Shower Gel Trio

"There's no shame in my Fall-obsessed game. I can't wait to use this Philosophy Autumn Favorites Shower Gel Trio ($42, originally $46) to get into the spirit. Who doesn't want to smell like cider, berries, and vanilla?" — MCW

Malin + Goetz Advanced Renewal Cream

Malin + Goetz Advanced Renewal Cream

"One of my qualms about night cream is that it often feels too thick and greasy. Most ones I try leave me oily and big-pored when I wake up in the morning. That's not the case with Malin + Goetz's new Advanced Renewal Cream ($120). It's rich and hydrating but still lightweight. And I'm obsessed with the clean, almost minty scent. Thanks to a mix of evodia fruit extract, lipid complex, acmella flower extract, and hydrating fruit complex, I wake up with a totally smooth, firm texture and not a fine line in sight." — KR

Kosas Saturate and Illuminate in "Papaya 1972"

Kosas Saturate and Illuminate in "Papaya 1972"

"I've fallen in love with Kosas, the minimalist-lover's cosmetics line. It's clean, the products pack a punch, and I feel cool when I take one of the products out of my bag — Gwyneth Paltrow is a fan! The line started with lipsticks, but this month it launched six blush palettes that include a highlight as well. I knew I'd keep using the shade duo 'Papaya 1972' ($34) after I received so many questions about what blush I was using, knowing most people rarely ask for blush recommendations these days." — Kirbie Johnson

Maison Margiela Wicked Love Parfum

Maison Margiela Wicked Love Parfum

"The packaging to Maison Margiela Wicked Love Parfum ($180) is decorated with an image of two naked lovers making out. So when POPSUGAR Senior Beauty Editor Lauren Levinson told me that this scent looked like 'something you'd be into,' I didn't know what to think. A few weeks later, I'm obsessed. The key note of this fragrance is rose, but this is not your grandmother's floral fragrance. Instead, this unisex perfume is dark, musky, and mysterious. You're bound to get hot and bothered by the intoxicating hints of cedar wood, which remind me of cozying up by a warm Fall fireplace." — AD

Victoria Beckham For Estée Lauder Eye Foil in Burnt Anise

Victoria Beckham For Estée Lauder Eye Foil in Burnt Anise

"I love using liquid eye shadows, and all Summer I used this shimmery gold one. But now I'm ready for a deep, dark, beautiful Fall shade. This Estée Lauder Victoria Beckham Eye Foil in Burnt Anise ($40) has a metallic shine that will give me that glossy look I love." — Krista Jones

Sigma Beauty The Power Pair

Sigma Beauty The Power Pair

"Sigma has finally packaged two of my favorite products together just in time for the holidays in The Power Pair ($37). In the kit, you get the Flat Kabuki Brush, the perfect tool for blending your foundation for a flawless finish. After using the brush daily, utilize the Sigma Spa Express Brush Cleaning Mat as a textured surface to wash your brushes so they stay clean." – SS

Kiehl's Creme de Corps Nourishing Dry Body Oil

Kiehl's Creme de Corps Nourishing Dry Body Oil

"The original Kiehl's Creme de Corps body moisturizer is my favorite on the planet, so I was psyched to learn a dry oil version is now available. Unlike its sister odorless cream, the dry oil has a sweet vanilla-almond scent. And I'm always OK with smelling like freshly baked cookies. It also feels amazing on your skin and gives you that glimmer you may crave in the cooler months. Just mist it on and rub it in . . . especially if you plan on wearing a dress without tights!" — LL

Kristina Holey + Marie Veronique Intensive Repair Serum

Kristina Holey + Marie Veronique Intensive Repair Serum

"Adult acne? Oily T-zone? You'll be just as obsessed with this serum as I am. Facialist Kristina Holey and organic skincare pioneer Marie Veronique combined forces to create a range of facial products, including this Intensive Repair Serum ($90). Never have I used a product that is meant to decongest the skin and balance oil control that doesn't burn! I use it daily because it helps with inflammation, but it works great as a skin brightener one to two times a week, as well." — Kirbie Johnson

The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil

The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil

"I'm currently loving this new Canadian brand, The Ordinary. It features rich serums and oils that are made without sulfates or parabens. My hair can always use some extra shine, so I've been excited to try The Ordinary 100% Organic Cold-Pressed Moroccan Argan Oil ($8). This oil works as double duty because you can also use it on your face." — Krista Jones

Lancôme x Olympia Le-Tan L'Absolu Rouge Le Bisou in Olympia

Lancôme x Olympia Le-Tan L'Absolu Rouge Le Bisou in Olympia

I'm already a fan of Lancôme's L'Absolu Rouge lipsticks, so you better believe I'd fawn over this adorable update. You get the same creamy sheen and intense color of the original with the added charm of a lip-shaped tip on the bullet. I love the unapologetically bright, orange-red tint of the Olympia shade. — KR

Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer

Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer

"As a Rihanna fan, I was living for her Fenty Beauty line to drop. I tried the Gloss Bomb Universal Lip Luminizer ($18) right away, and I'm utterly obsessed. It gives my lips a subtle shimmer that's perfect for a transitional look from day to night. The color shows up as a peachy nude on my ivory skin; it looks very natural." — MCW

Tom Ford Eau de Parfum in "F*cking Fabulous"

Tom Ford Eau de Parfum in "F*cking Fabulous"

"Only Tom Ford could launch a fragrance and call it 'F*cking Fabulous,' so when people ask you, 'What's that scent?' you can say, 'F*cking fabulous, dah-ling!' The edgy new perfume has a simple and sleek black-and-white bottle. Inside, the formula is classified as an 'oriental leather' fragrance. The key ingredients are almond butter oil, tonka resinoid, orris accord, cashmeran, leather accord, and clary sage oil. The result is like vanilla mixed with musk and a hint of leather. You need this before your next sexy night out!" — LL

Phuong Dang Perfumes in Déjà Vu

Phuong Dang Perfumes in Déjà Vu

"I'm someone who gets very emotional about scents. (For real, I often leave perfumeries crying . . . just one whiff can conjure up childhood memories and feelings.) Phuong Dang Perfumes's Déjà Vu scent ($300) contains Mimosa Absolute and fresh water, which are mixed together to smell like clean Winter woods. It reminds me of growing up, when my dreams would come true and I'd wake up to a snow day. It's so elegant and subtly stays on your skin for an entire night. Plus, the streamlined, modern container looks so sophisticated in my apartment; it distracts all my visitors from my old IKEA vanity." — AD

Nars x Man Ray Off Limits Photogloss Lip Lacquer in Off Limits

Nars x Man Ray Off Limits Photogloss Lip Lacquer in Off Limits

"I've been trying to find a trendy, metallic liquid lipstick all season, and the Nars x Man Ray Off Limits Photogloss Lip Lacquer in Off Limits (available Oct. 6; $26) just so happens to be the perfect one. The fully saturated hot-pink hue with a pale-pink shimmer suspended in it has a bold liquid-metal finish. It feels soft and smooth on your pout. I want a lip look that goes there, and this successfully delivers a gorgeous, '80s-inspired sheen." — LL