Aside from purchasing the goodies, visitors to the pop-up can also expect to glam up their Instagram feeds. As Jerrod shows, the small Soho shop is packed with Boomerang-worthy stations like a swing, a faux bubble bath, and an interactive video booth. ("Better Than Sex girls and boys, you know who you are. You can make a little sex tape in there," Jerrod said of the back room.)
Despite the NSFW marketing, the store truly is a beauty-lover's heaven. Everything about it screams unicorn fabulous, so we asked Jerrod what his number one rule for living your best life is. "Don't be afraid — try something new. Wear leopard! There are no rules. If anyone tells you there are, they're totally antiquated and they're just trying to put you in a box."
But, much like his years-long quest for the perfect mascara, Jerrod said that being fabulous comes through trial, error, and experimentation. "Some of my favorite styles are when someone does something weird and wrong, but they own it," he said. "And I'm like, 'Should I be doing that? Should I be wearing a bird on my head?' When people own it and look like they're having fun, it makes you want a piece of that." (BRB, finding birds to wear on our heads — new trend alert! You heard it here first!)
