10 Outstanding Products That Changed the Beauty Business Forever

Back in the day, your mascara options used to be pretty limited. There were a few brush shapes with a mixture of formulas that all pretty much worked the same way. And then along came CoverGirl LashBlast and its patent-pending injection-molded brush.

For the uninitiated, there are two main types of brushes: the traditional wire brush and the injection-molded, which are wands with plastic bristles molded around a plastic core. The futuristic brush gave lashes the big volume that a wire brush could deliver, but also separated and defined each lash in the process. The result was tons of oomph without the clumps. Ain't technology grand?

Cover Girl LashBlast Volume Waterproof Mascara ($7)