"A great way to soften fine lines and wrinkles is with a good skin primer. This will prepare the face for makeup application and also fill in lines and pores," said Dana Prigge, a beauty expert and the founder of Daily Fashionista. She recommended Flower Beauty's In Your Prime ($13). "This is an affordable product that rivals many expensive facial primers. [It] softens fine lines and also has a subtle to little scent."