31 LGBTQ+-Owned Brands to Stock Your Beauty Cabinet With

The Brand: Cofounded by David J. Krause, Alder New York is a vegan skin and hair-care brand that creates uncomplicated, chic products for all people. For Pride Month, the brand donates a portion of sales to the Ali Forney Center in New York City, which helps protect LGBTQ+ youth from the harms of homelessness.

What to Buy: Alder New York Cooling Mineral Hydro Mist ($29)