31 LGBTQ+-Owned Brands to Stock Your Beauty Cabinet With

The Brand: Boy Smells is a queer-owned lifestyle brand by cofounders and real-life partners Matthew Herman and David Kien. The brand has a fragrance line called Genderful Fine Fragrance with some of its best selling scents.

"Every [scent] we make combines traditionally masculine with the traditionally feminine," Herman tells POPSUGAR. "The reality is gender no longer defines a person as much as it used to."

What to Buy: Boy Smells Italian Kush: Eau de Parfum ($98)