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Similarly to the pillow case problem, your method of sopping up water after shampooing can lead to breakage. "We have to be delicate with our hair after washing. Roughing up the cuticle layer of the hair with a harsh cotton towel can cause too much friction, exposing the top layer of the hair, resulting in a dull appearance or frizz," says Marjan. Try a t-shirt or the Aquis hair towel as a drying substitute.