Every single MUA we interviewed agreed that "less is more" when it comes to concealer and foundation, including Romy Soleimani for MAC Cosmetics at Milly. If you've got blemishes, you can go in and carefully conceal, but don't overdo it.
"The biggest mistake is that people put too much concealer on, in the wrong color, all over their face where they don't necessarily need it," she said. "Conceal as needed means conceal as needed — not everywhere. It's not paint by numbers, or like, 'Oh, you're supposed to put it from the inside corner of your eyes to the outside corners.' You're only just supposed to put it where there's darkness, imperfections, or redness."
Her technique is to dot the concealer on, then press it in gently with fingers. "We really want it to look like skin, so brushing it on and pressing it into the skin just makes it feel more skin-like," she explained.
