These Are the 17 New Beauty Products Our Editors Can't Put Down This March

"I've gotten ample opportunity to play around with the upcoming Beauty by POPSUGAR line, and I'll admit it: I'm entirely obsessed, and it's not because I work here! Among my favorites are a lip balm that completely reminds me of the best Girl Scout Cookie flavor (Thin Mints, duh) and two eye shadow palettes filled with superbuildable shades. The brand launches online and in Ulta in mid-March, and products range in price from $22 to $42." — BP