The Hottest Highlighter Trend of 2018 May Shock You, but It's Crazy Flattering

For something that looks so muted, Milk Makeup Holographic Highlighting Powder ($24) has a surprisingly vivid glow when you dab it onto your cheekbones.

Love a good magic trick? Just try Lemonhead Los Angeles Houdini Highlite Spacepaste ($22), which has a bluish-lavender shimmer from one angle, but then disappears completely from another.

Talk about heavenly — Stila Heaven's Hue Highlighter ($32) is the perfect lilac to highlight your face.

Accent your fabulous side with Urban Decay Disco Queen Holographic Highlighter Powder ($29).

NYX Away We Glow Liquid Highlighter ($7) is another affordable option in a much more muted shade.

Its packaging might be blue, but Too Faced Unicorn Horn Mystical Effects Highlighting Stick ($28) actually goes on in a pinkish-lavender tone.

If you want several purple highlight options, the Lancôme All-Over Color Highlighting Palette ($39) is your pick. A purple for every mood!

If you spring for this NYX Love You So Mochi Highlighter Palette ($27), you'll also get a peachy highlighter and a golden option as bonuses.

Calling all mermaids — the Ciate Mermaid Glow Highlighter ($42) has a lovely lavender shade on one end.

The most vivid lavender shade in this Sigma Chroma Glow Shimmer Highlight Palette ($49) can also be worn as a blush — talk about a bonus!

The "Aura" highlighter in this Kevyn Aucoin Prismagic Highlighting Trio ($48) is a universally flattering amethyst shade.

If you're looking for a drugstore option, Maybelline FaceStudio Master Fairy Highlight Illuminating Powder ($10) is the perfect pick.

It's pricey, but the Clé de Peau Beauté Luminizing Face Enhancer ($95) will lend an elegant lavender edge to your highlight game.

The ombré design of this Kevyn Aucoin The Neo-Limelight in "Ibiza" ($58) highlighter is practically begging you to Instagram it!

If you're not into powdered highlights, check out the barely purpleUlta Face Highlighting Duochrome Stick ($10) luminizer.

Rihanna can do no wrong, and Fenty Beauty Match Stix Shimmer Skinstick in "Confetti" ($25) is a perfectly playful lavender highlighter.

The Becca Shimmering Skin Perfector Pressed Highlighter in "Prismatic Amethyst" ($38) is my go-to highlighter; it's got just a subtle touch of lilac glow, but it's also buildable enough that you can create a more purple look if you're feeling feisty!