Target Just Added 8 New Beauty Brands and 60 Foundation Shades to Expand Its Range

In 2012, former Wall Street financial analyst Melissa Butler pitched a beauty line made up of inclusive shade colors meant to satisfy women of all skin tones to the show Shark Tank. The judges passed, but six years later, Target picked up the indie darling label. It will sell eight lip glosses, plus the same number of matte and cream lipsticks ($13, shown in Prima Donna). Every item has an inspiring shade name, such as Bawse Lady, Baddie, and Goddess.