This Lipstick Aimed at Fighting Gun Violence Gives a New Meaning to "Statement Lip"

We're barely six months into 2018, and the number of mass shootings that have occurred in the United States this year has reached over 100, according to data from the Gun Violence Archive.

A disheartening number of people have fallen victim to the gun violence epidemic in America, and social justice beauty brand Lipstick Lobby is ready to get you fired up about putting a stop to this issue. The brand just launched an empowering burnt orange lipstick shade called Fired Up ($19) aimed at raising awareness of gun violence. All of the net profits from the sale of the new hue will be donated to The Brady Center, an organization aimed at cutting gun deaths in half by 2025.

Though Fired Up is a true statement color, its campaign is equally powerful. In it, Lipstick Lobby tapped survivors and family members of recent mass shooting victims to wear the bold shade. Each survivor rocks the color along with statements like "never again," "protect kids," and "background checks" painted on their body, proving that the new lipstick is a gorgeous way to make a point.

You can put your money and your makeup bag toward an extremely important cause by picking up Fired Up now. In the meantime, get a glimpse at the stunning campaign images ahead.