How to Pronounce Every Beauty Brand You're Too Afraid to Say Out Loud

How to pronounce: Lore-AH Mur-sea-ay

Claim to fame: Legendary French makeup artist Laura Mercier founded her brand in 1997 and has been doing the no makeup-makeup thing long before Goop graced the scene. The Translucent Loose Setting Powder ($38) is sheer and locks in your carefully applied makeup without leaving you looking like you're wearing five pounds of product.