18 Classic Beauty Products Our Editors Will Buy Over and Over

"I am eye makeup challenged. Typically, powder shadows just seem to slide off my lids, and I'm horribly uncoordinated with eyeliner. But the cult-favorite Laura Mercier Caviar Sticks ($29) are the easiest eye color I've ever tried. The color stays put all day without requiring an eye shadow base, and the matte and shimmer versions layer well onto each other. I also bought some for my 70-year-old mom, because she complained that her lids have gotten more crepe-y with age, making it harder to apply eye shadow, and she loves them just as much. An eye shadow for the ages, for all ages!" — Nancy Einhart, VP, executive editor