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"First, let's start with the shade name: 'Happy.' It's impossible to not feel confident in the face of such marketing. I'll admit, I've suffered through some less-than-sexy looks courtesy of streaky powder blush. This liquid version ($44) is easy to use, so there's no second-guessing how great it makes you look. Also I should note that it gives off a rosy flush that makes you look like you just had an orgasm, so: sex." — AD