Admittedly, I went into this experience expecting to report on chaos, but I was surprised by the lack of catfights and drama. I did expect a lot of smoke and mirrors — it's a social media competition, after all! — and while you can't believe everything you see on Instagram, these contestants proved themselves. They were kind, talented, and quick on their feet. Many displayed the qualities and acumen needed to create and run their own businesses. Everyone was truly supportive of one another — even those who were upset by not moving forward developed close friendships with the people who did. "It wasn't like a cutthroat competition, but more like a family reunion!" Brown would later write on her Instagram. Some influencers clearly "do it for the 'gram" and don't fully represent who they are online in person, but it isn't a charade. They are most comfortable online, and they may feel compelled to be more authentic there than anywhere else.
As for the brand? It's easy to see why these camps can be beneficial in the long run. They cost a lot of money to produce, but building up smaller influencers ensure brand loyalty and gratis promo in the future — a worthy ROI.
Oh, and don't worry — those missing makeup bags? They were found and returned.
