Sylwia Wiesenberg is bringing a bit of fun to the sometimes-serious clean beauty space. Her Bawdy Beauty line of butt masks is just one example.
POPSUGAR: How would you describe your brand in three words?
Sylwia Wiesenberg: Original, clean, and adventurous.
PS: What inspired you to start a clean beauty line?
SW: I believe it doesn't make sense to carefully feed my body with organic food and then pollute it with dirty skin care, hair care, or makeup. I always say that what matters most is the quality of ingredients, and I seek ingredients that are pure and unspoiled. By creating Bawdy the Butt Galaxy brand, I wanted to be fun yet serious about the ingredients. I will never endorse a product that I don't use or believe in and I stay firm in my belief.
PS: Why is it important for women to lead beauty innovation?
SW: Women who create clean beauty target other women who dream about walking into a safe space like Credo Beauty knowing that they can shop worry-free and enjoy the beauty experience without wondering if the makeup, cream, or mask they bought is actually safe for them and their family.
PS: What are your hopes for the future of the clean beauty industry?
SW: I hope that clean beauty will become the norm — that we won't have to search for it since it will be everywhere. Then we can just enjoy beauty and not fear it.
