Rose-Marie Swift has been a makeup artist for more than three decades. After experiencing a health issue potentially related to chemicals contained in cosmetics, she decided to launch her own safe brand, RMS Beauty.
POPSUGAR: How would you describe your brand in three words?
Rose-Marie Swift: Healthy, modern, and innovative.
PS: What inspired you to start a clean beauty line?
RMS: I've learned a lot about the impact of daily exposure to chemicals in beauty-care products. I've seen what works and what doesn't live up to its promises. I see the results of taking a quick-fix approach to looking good. I know firsthand the price our health can pay in the pursuit of beauty, and I realized that what women need is a cosmetics line that is as pure as possible. Women have the right to be able to purchase a clean, healthy product and not be judged as different or rebellious. I have led my life on a healthier, cleaner path even as a child, and that message to me is my life's mission. I feel woman really can relate to that and know they are purchasing a great product.
PS: Why is it important for women to lead beauty innovation?
RMS: We are screaming for change, and who else can really change the direction of a male-dominated industry, which has been trapped in a tunnel for the last 80 years, but women?
PS: What are your hopes for the future of the clean beauty industry?
RMS: I hope that women embrace the green and clean cosmetic movement and stop being brainwashed by the traditional beauty industry and designer labels.
