Truth #3: It Can Damage Your Hair Color
As for your hair, colorist Chad Kenyon agrees that coconut oil isn't great. "Raw coconut oil is extremely unpredictable in how it reacts when used as a topical treatment for human hair, both colored and virgin hair," Kenyon said. "Coconut oil often penetrates the hair cuticle more than many other oils found at the supermarket, but that is not necessarily a good thing. It is simply not compatible with most, if not all, professional salon hair coloring." He added that coconut oil has turned his clients' color brassy or flat.