Behold, the Best Makeup Launches This Month You Need to Shop Right Now

"I've been using the Kaja Beauty Bento Bouncy Shimmer Eyeshadow Trio ($21) as a last step in my makeup almost every week since I received the cute stacked shadows. The ultrashimmery formula looks darn-near reflective on the eye, and is the perfect last touch to your eye makeup look." — Sarah Siegel, assistant editor, Beauty and Shopping

"My approach to makeup can be described in one word: basic AF. (Okay fine, two words.) I tend to keep everything from my lipstick to my eye shadow within the neutral family, but there's something about the Anastasia Beverly Hills Sultry Eyeshadow Palette ($45) that makes me feel like I'm getting fancy. It's still got the supersaturated browns, beiges, and pinks I usually reach for, but the hit of shimmer makes me feel extra in the best way." — Kelsey Castañon, senior editor, Beauty

"I'm a big fan of gel liners that you apply with a brush, but sometimes mama is in a hurry and all precision goes out the door. Milk Longwear Gel Eyeliner ($22) comes in six gorgeous shades, including BCC, a matte beige shade that looks gorgeous on your lower waterline and that's waterproof so you don't have to worry about reapplying it. I'm also a fan of Bonus, a sparkly brown tone that, when applied, glides on smooth an is easily blended before setting for the day." — Kirbie Johnson, host and senior reporter, Beauty

"Not only is the Winky Lux Mermaid Kitten Palette ($25) super cute, but each pigment applies silky smooth. The soft, colorful hues are a refreshing change from the mass of warm-hued pinks and burgundies flooding the cosmetic shelves." — SS

"Creamy, pigmented, chic as f*ck — would you expect anything less from the Lancome L'Absolu Rouge x Camila Coelho Lipstick ($32 each) collection? That alone would make them worth the price, but the brand took it a step further and made these limited-edition bullets lip-shaped, so they're nearly impossible to pass up." — KC

"It feels weird to call a lip balm revolutionary — and to be fair, one rarely is — but the new Blooming Sheer Lip Balms ($20) is part of Origins' first big comeback into the cosmetics world, so you know the brand was going to make it good. Infused with crushed flower waxes and a blend of essential oils, this tinted balm is creamy, hydrating, and delivers that just-bitten lip look that screams off-duty model." — KC

"Rihanna broke the mold with Fenty Stunna Lip Paint in Uncensored, a universal red that paints on like watercolor and lasts like a tattoo. Then, last week, RiRi debuted four new additions to the Stunna family, including Lip Paint Longwear Fluid Lip Color in Uncuffed ($24), a rosy mauve. All of the new shades are totally daring, but have a dreaminess to them, which makes them less intimidating IMHO." — KJ

"Somehow, MAC figured out how to make a matte lip that actually hydrates instead of feeling like a crumbly Sahara desert on your mouth. The MAC Powder Kiss Lipstick ($19 each, available Oct. 11) swipes on smoothly and feels like a balm on your lips. The new formula will make you reconsider going matte this Fall." — SS

"Some Halloween makeup might be cheap, but it can wreak havoc on your skin. Wet N Wild is known for creating affordable, trendy makeup options that will keep your skin from screaming bloody murder, like the Fantasy Makers MegaGlo Highlighter in If You Got It, Haunt It ($5). It's a tulip pink glow that creates a gorgeous iridescence on the skin, which is perfect for your Halloween costume or wearing daily over blush — that is, if you can bring to use it, given how cute it is." — KJ