"I always recommend that people first consider what texture they prefer in an eye product; oily-skinned individuals generally prefer gels, [while] dryer-skinned individuals often like lotions," says Joanne DeLeon, a skin therapist at Heyday in Los Angeles. "Once you know what consistency you want, focus on what concerns you have."
"Vitamin C serves as a great antioxidant that helps with DNA repair, which translates to helping with brown spots, brightening, and wrinkles," says dermatologist Dr. Marisa Garshick. "Because antioxidants are key for antiaging, they can also be used on the face and the neck."
DeLeon notes that a number of different ingredients can help address the things you want to work on. For example, hyaluronic acid works as a water magnet or moisture retainer (hyaluronic acid is a common favorite ingredient among dermatologists), peptides encourage cells to hold on to collagen and elastin, and ceramides act as a suit of armor to keep the undereye area feeling soft and plump. Licorice root, daisy extract, and bearberry extract act as brightening agents, while arnica, caffeine, and vitamin K increase circulation for a depuffing effect.
Other dermatologists recommend fatty acid ingredients, like avocado and jojoba seed oil.