12 Beauty Moments That Pushed Major Boundaries in 2018

In a sea of beige and brown lids, Emily Ratajkowski made a serious statement, opting for no-apologies red. "Red and pink eyeshades have been very popular in 2018, pushing the envelope for what we usually see in the eye-shadow department," says celebrity makeup artist Mary Wiles. She says the key to pulling this look off is to blend really well so it comes across softer.