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The Groundbreaking Beauty Campaigns That Completely Shook the Industry in 2018
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CVS Beauty

This year, CVS vouched to be more transparent about its campaign images (both in-store and online) that have been enhanced. Thus began the CVS Beauty Mark, an initiative that promises to add a watermark on any photo that alters "a person's shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics."


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