I'm Obsessed With This Paint-Roller-Inspired Highlighter

I've been obsessed with Kaja since it launched last year with brightly colored packaging, heart-shaped motifs, and pigmented formulas. That's why when the new Roller Glow Highlighter ($28) appeared at POPSUGAR I was tripping over myself to volunteer to try it first. For starters, this product is so cute, it's practically made for your perfectly curated Instagram feed. It comes in a neon violet box with holographic lettering and opens up to a tiny paint roller the perfect size for sweeping across your cheekbones.

The color itself is a shade-shifting pink-purple hue that looks different from every angle. If you want a subtle shimmer, the paint roller will be enough. If you're like me and prefer a gleam that can be seen by astronauts orbiting Earth, you can pile the creamy product on with your finger. While this might be better left in your makeup bag on work days, you're going to love how it looks for every weekend and concert you have on your calendar.