Few brands have made as much of an impact on the beauty industry as Glossier has. Its cult-like following speaks to the community that it has created, as well as the quality of its products. Its makeup is the definition of no-makeup makeup, and the packaging exudes the "cool girl" vibe that immediately draws you in. Plus, its skincare line makes skin care seem easy, mess-free, and simple. Founder and CEO Emily Weiss has become an icon for beauty-lovers everywhere, and she has a solid team to support her. Ali Weiss acts as senior vice president of marketing, and Emily Ferber is the editorial director of the brand's blog, Into The Gloss.
Cloud Paint ($18) is definitely the product you should get your hands on if you've never tried anything from the brand before. It's a multipurpose liquid pigment that can be used as blush, lip product, eye shadow, or anything that you really want it to be. It leaves a dewy finish that makes skin look healthy and hydrated, and the pigment fades beautifully and naturally throughout the day.
