5 Brands That Have Changed How We See Female Beauty

When Rihanna launched Fenty Beauty in 2017, her massive foundation shade selection of 40 (which has since expanded to 50) created a frenzy. Since the game-changing product was created, consumers have demanded wider shade selections in all beauty products and caused other brands to follow suit. But Fenty's inclusion isn't limited just to products: the brand's advertisements always feature an array of skin tones, ethnicities, and body types.