5 Brands That Have Changed How We See Female Beauty

If you didn't already love the drugstore, CVS will probably change your mind. In 2018, they announced they would add a logo called the "Beauty Mark" to any ads that had not been digitally altered. By 2020, the brand plans to add this badge to any brand's advertisement that is editing-free, so you can use your buying power to choose brands that adhere to your standards.