Kat Von D Beauty Is Launching a Mascara, and I'm Throwing Away All My Others

First of all, the tube itself is, dare I say, chonky. It feels heavy — like you're holding the weight of your eyelashes' future in your hands. What makes the Kat Von D Beauty Go Big or Go Home Mascara ($23, launching April 19) really cool, though, is that it's made with plant-based fats (as opposed to beeswax or other polymers) to give it its volumizing properties, and, boy . . . does it work.