"If you live on Instagram, you've probably seen a vintage, black-and-white video in which a woman gets a strawberry facial. The fruit is sliced and placed delicately on her skin; she is adorned like a shortcake. It's mesmerizing, but also beneficial: strawberries are rich in vitamin C. Volition Strawberry-C Serum ($42) offers an alternative to all the orange, citrus-focused vitamin C products currently being touted. The power of vitamin C can sometimes be too much for sensitive skin, but this lightweight serum gently absorbs, offering smaller-looking pores, a glowing complexion and plumper skin (thanks to hyaluronic acid). And it seems plenty of people want in on the strawberry action — the serum sold out 10 days after launching on Sephora.com, so you may have to wait to get your fix." — Kirbie Johnson, host and senior reporter