What Are Brands Doing to Move Toward Sustainability?
Of course, not all beauty companies are 100 percent sustainable yet, but some of your favorite brands are taking steps to become more responsible. Sephora Collection, the retailer's in-house brand, just launched a new skincare collection with packaging made of recycled sugar cane. Other brands, such as MAC's "Back to MAC," have programs that allow you to trade empty bottles for free new products so the brands can recycle them.
Some companies have even admitted they can do better and have taken actionable steps to get there. Unilever's hair and bodycare brand Love Beauty Planet outlines its goals for becoming more sustainable on its website. Among them are sourcing all of its ingredients responsibly, making the caps and pumps of its packaging out of recycled material (the bottles are already), and plan to reduce its carbon footprint by 20 percent by 2020.