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A large part of Emma Chamberlain's draw for her fan base is how little she cares for traditional "beauty standards" and social norms. In an interview with POPSUGAR, Chamberlain said, "I've always been really open about acne, and period problems, and my mental health, and all of that." Whether it's opening up about her skin journey on Accutane or sharing a selfie on Instagram post-cry, she's incredibly authentic.
"It's actually good to shed light on it, because as a kid, you'd see celebrities that you look up to and you'd be like, 'God, they have such perfect skin. How is that possible?'" Chamberlain said. "You don't realize that so many celebrities have been on Accutane." She wants to make good skin feel "attainable" for everyone because, growing up, it didn't feel that way for her: "[I'm] sharing the truth, like, yes, I went on a medication for seven months to get the skin that I have. I was not born with this."